Everton have been barred from moving their ground from the lovely old Goodison to Kirkby, 20 minutes down the road and not in the city, and the fans seem happy about this.
But not the pundits.
"They need the income generated by a new ground!" they cry, "They need to 'sweat the asset'!" they say, in that bizarre business wank speak that seems so appropriate on these occasions. "They should build a new ground with Liverpool and share it, after all it works in Milan so why not here?".
I'll tell you why - Peter Beardsley has come up with a problem that has nothing to do with boring things like tradition, heritage, community connections or the wishes of the fans: the colour of the seats at the shared stadium. Should they be red? Should they be blue? I would prefer a nice purple, but I can see it's going to be an issue.
Peter, having raised this issue, then immediately solves it: "I'm sure with technology and whatever that we have today, that the seats could change colour from red to blue overnight" he says.
Now I'm no expert, but I recon a plastic chair that can change colour is worth it's weight of gold. For a start, teams like Bolton could get rid of their big screens; they would just need to broadcast highlights on the blocks of empty seats they innevitably have at every home match.
I want Peter to pursue this idea, and perhaps set up a business to take the idea on further. I for one will not be happy until I have set in one of Peter's Magic Seats.